![]() Even looking at that alone, though, raises issues of how a billion active users affect the whole of Apple. It's why there can be Apple TV+, and as yet not a Samsung TV+.Ībove Avalon's analysis is focused on just what is left for Apple to do with the iPhone. It is why she's with Apple and not Samsung. With Apple, she can reach a billion people in one go. "A billion pockets, y'all," she repeatedly said. Back in March 2019, Oprah Winfrey signed a deal to make television for Apple TV+ and she gave one very clear reason why. ![]() Crossing the billionth of active iPhone users is something else, something that changes Apple. You may feel that Cook's line about how "we never set out to make the most," is either true or disingenuous, but crossing the billionth sold of anything is significant. "It was a space-gray 64GB iPhone 6 Plus, which we've saved here at Apple." "On November 22, we shipped our one billionth iOS device," Cook said during an earnings call. That was the one billionth iPhone - and Apple had long before sold its one billionth iOS device. Thank you to everyone at Apple for helping change the world every day." ![]() "We never set out to make the most, but we've always set out to make the best products that make a difference. "Last week we passed another major milestone when we sold the billionth iPhone," Cook said at the time. And we're even further past the point in July 2016 where Cook told employees that the company had sold its billionth iPhone. We're now long past the point in late 2018 where we calculated that would happen. AppleInsider worked the numbers to see when Apple might sell its two billionth iPhone. That's the number of iOS devices ever sold, and not only does it include iPhone, iPad, and iPod touch, it also of course includes every time an iPhone user upgraded to a new iPhone. "We are about to ship our two billionth iOS device," he said. In September 2018, as he launched the iPhone XS, Tim Cook gave one of his reasonably rare sales figure announcements. That's one reason it's been hard to be sure when Apple passed not just a billion sold, but a billion in active use. They don't just buy other Apple devices like an Apple Watch, or an iPad, at least some users eventually buy another iPhone. "These users are prime candidates for moving deeper into the Apple ecosystem by purchasing other Apple devices and services." "With that said, Apple is still bringing in approximately 20M to 30M new iPhone users per year," the company continues. "Much of this slower growth is due to high smartphone penetration and Apple having already successfully targeted the premium end of the smartphone market." "In recent years, the pace of growth in the iPhone installed base has slowed," writes the analyst company. ![]() That's what makes the iPhone the most successful product ever, although the rate of sales appears to be slowing. If it were on September 30, then that would be 4,842 days since the original iPhone went on sale. The company hasn't publicly released sales figures for some time, and it only occasionally trumpets how many users it has.īut according to Above Avalon, Apple got to one billion active iPhone users at some point in September 2020. Even if it weren't for the coronavirus, Apple might not be having party at Apple Park to celebrate reaching a new iPhone milestone. ![]()
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